Food habits of Indians are such that most of the households prepare vegetables every day. Due to climatic conditions and types of soil, many vegetables are cultivated throughout the year. The major li...

Food habits of Indians are such that most of the households prepare vegetables every day. Due to climatic conditions and types of soil, many vegetables are cultivated throughout the year. The major limitation of bulk of the green vegetables is they are grown only during predetermined season which lasts for 3-4 months and thus their availability during rest of the months is a major problem. Hence, if they are made available during this period, then they command premium. Green house method enables cultivation of any vegetable during any season but calls for huge investment which affects the economic viability. Dehydration technique is, therefore, preferred. With growing incomes, changing lifestyles and hectic daily schedule, market for dehydrated vegetables is growing especially in urban areas. Proper placement of products in the departmental stores, super markets, shopping malls etc. backed-up by publicity is the key to success. It is also possible to have tie-up with exclusive restaurants, star hotels, renowned caterers etc. for regular supplies..